The perfume bottle you choose is as important as the fragrance itself. Putting as much effort in the nuances and notes of your perfume is as important as choosing perfume bottle that are the right shape, colour, pump and closure.Many perfume manufacturers consider fragrance as the ultimate element that decides the acceptance of their brand. But perfume packaging can always influence the customer to stick to specific brands or even change brands. With more brands mushrooming in the market day by day, it is to be ensured that your perfumes come out in the best packaging fashion.
You must have a specific idea of your perfume before choosing a particular perfume bottle design.There are a few questions that your should be asked before deciding on the right fragrance bottle you choose for your brand. These questions will help you narrow down what exactly it is you’re trying to achieve or what message you’re trying to convey to your audience or consumer
What is your product positioning?
The perfume for women or men? An everyday perfume for sporty young women, or even a no-nonsense manly fragrance for the discerning gentlemen?
Which you want it to evoke?
Do you want your consumer to feel relaxed, inspired, sexy, active or perhaps even superior when they smell your fragrance brand?
How your perfume stand out from the others?
Do you want your perfume bottle, spray, pump to be unique and attractive, or to be effortless and stylish? Do you want a decorative closure or perhaps enclose it in a box instead?
What is your perfume unique selling point?
What is it that makes your product unique? Why customer to choose your products?
It’s the fragrance itself, it’s longevity on the skin, the attractive bottle, the cost etc?
Post time: Nov-23-2022
