Why more customers prefer to use glass bottles? Part 1

Reason 1: Maintain and improve the basic function of protecting the contents

High-end cosmetics, prefer glass bottle cosmetics packaging, the key is to maintain and improve the basic function of protecting the contents, and pursue high function, multi-function and guaranteed quality. Especially in the era of "effective skin care" reform, there should be more and more high-end cosmetics, preferring glass bottle packaging.

The glass bottle has good stability and barrier properties, heat resistance, light resistance, solvent resistance, non-toxic and tasteless, not easy to produce chemical reactions with skin care products, and not easy to deteriorate. So in terms of "safety and stability", glass bottles are the most reassuring materials, and they definitely win! Cosmetics are packaged in glass bottles, which is more conducive to the preservation of skin care products such as anti-oxidation, anti-aging and whitening effects, because these ingredients are highly active and easily affected by light.

In addition, glass bottles have high gas barrier properties, which also makes glass bottles the preferred packaging material for volatile and easily lost fragrance products such as perfume. Therefore, the perfume packaging on the market is basically a glass bottle material.

Perfume Glass Bottle

Reason 2: Maximize customer engagement and brand performance

General cosmetics are mostly liquid, emulsion or paste, and do not have a distinct appearance. It has to express its own characteristics through a beautiful and unique glass bottle design. Most of the glass bottles on the market now use translucent or fully transparent glass bottles to highlight the composition and color of the liquid. From the perspective of consumers, first of all, it is necessary to attract consumers' attention (to catch consumers' eyeballs), and then trigger consumers' desire to buy. Thorough, pure, noble and elegant, is the charm of glass bottles.

Therefore, the design and adoption of fashionable, eye-catching, dynamic and interesting outer glass bottles is one of the decisive means for cosmetic manufacturers. Therefore, as the "coat" of the product, the glass bottle not only has the function of holding and protecting the product, but also has the function of attracting purchase and guiding consumption.

Especially in terminal display, scene marketing, atmosphere marketing, etc., glass bottle cosmetics are very advantageous and powerful. In this way, glass bottles are the best choice for the task of "maximizing customer attraction and brand performance".

Glass Bottle

Post time: Oct-19-2022